Direct Marketing

Archive for January, 2010

RSS stands for “Really Simple Syndication”. Every blogging software comes with an RSS feed. This RSS feed allows people that like your blog to be automatically updated every time you post to your blog. Adding your RSS feed to RSS directories is a necessity for any feed you own.
There is a simple plug in [...]

Source: Kareena

Alan Rusbridger, Editor of The Guardian : "BookArmy – though it avoids saying so – is an offshoot of Harper
Collins. The two enterprises point in completely different directions.
As it was explained to me, the point of BookArmy is to get as many avid
book readers engaged as possible and learn as much as possible about
their likes and dislikes. At some point in the future (the theory goes)
publishers will no longer need to spend a fortune on marketing Max
Hastings’ next book by lavishing money on Waterstones or in print. They
will go to BookArmy and say, 'We know you have a database of the 80,000
people in the country who read books of military history. We’ll give
you our targeted marketing spend instead.'  BookArmy is a telling illustration of two aspects of the digital world.  One is the ability of digital disrupters (in this case, even within the
same company) to take one bit of a newspaper and do it with a
conviction, range, depth and passion that a portmanteau print-based
newspaper cannot match, especially in digital form. It is the
unbundling of newspapers.  And the second is the only hope of
matching the power of the these digital disrupters is to harness the
same energy and technologies which they are using.'  See the rest here.  Excellent insights from a man right in the middle of the change being created by networked media.

Source: James Cherkoff

Using this system, your blog will become a dynamo attracting customers with next to no effort. Every time you post, you must ping Blog directories. I’ve included my Wordpress ping list that will ping for you, but I do it manually to make sure that the sites know I’ve updated my blog. Use these websites [...]

Source: Kareena

Having your own blog is an absolute necessity. A blog or weblog is a website you can easily update and post to on a daily basis to keep your customers and potential customers know what is going on in your business, industry, and even you personally. Blogging is a simple art that must be mastered [...]

Source: Kareena

My MySpace profile has a nice professional background. I have my autoresponder and newsletter signup posted to my profile. I have added most of my best Youtube videos to my Myspace profile. These are the things that will set you apart from your competition. Be creative and come up with your own unique tactics to [...]

Source: Kareena