Direct Marketing

Archive for July, 2010

It’s important to check raw website content when it’s in draft form, expressed as a Word or .txt document or whetever. But seeing new content in context gives you a final vital chance to weed out any imperfections.

Wise site owners like to check new site content in situ before signing it off. Here’s why:

• it’s easier to see if the new copy works in sympathy with the design to make the biggest possible impact
• it’s easier to spot areas where the flow could be improved to make your message clearer or more powerful
• it helps you spot areas where the formatting could be changed to improve response and conversion
• stuff like stray formatting errors, duplicated words and weak arguments are easier to spot on-site

How come it’s easier to spot improvements to content in situ?

It’s probably very simple. Presumably you’re experiencing the copy in a fresh visual context so improvements leap out at you. Whatever the reason it’s a foolproof way to make 100% sure your new website content works as hard as it can.

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Blackcode Advertising Blackcode Advertising is a leading below-the-line direct marketing specialist. As a company Blackcode Advertising represents an array of clients from the FTSE 100 and the premier ‘High Street’ brands.

TC World Ltd Many large companies to re-evaluate their traditional marketing strategies and outsource their direct marketing requirements to specialist organisations, like TC World Ltd.

Oracle Advertising Oracle Advertising Ltd was formed in 2005 and since opening its first office in Manchester six years ago we have become one of the UK’s fastest growing Direct Sales and Marketing companies overseeing 15 offices.

Call Centre in India Call Center India provides world class call center outsourcing services. Our call center in India offers a range of call center outsourcing services including lead generation, telemarketing, Call
Center Services, etc.

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If you’ve set up a WordPress blog you can spend hours setting it up for SEO.

Alternatively just install the WordPress All In One SEO Pack plugin. It only takes a few seconds and you’re done. But don’t forget to back up your database first… just in case!

If you like, you can fine tune every aspect of it. But you don’t have to. It works perfectly well ‘out of the box’.

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Inspired by the credits for TV series Justified, I’ve been searching for woodcut, hand drawn and Western style typefaces to refresh my websites’ header images.

After some research I decided to stick with the Dafont site because:

• there’s a broad choice of fonts and they add new ones regularly
• they classify fonts in a logical but creative way, making it easy to track down the style you have in mind 
• the site is simple to navigate and use
• it’s easy to download fonts and they’re almost all free for personal use
• you can make a donation to font designers… which is good Karma! 

Here’s a link - http://www.dafont.com/themes.php

I’ve used four unusual yet readable fonts in redesigned headers for three of my sites. It’s hard to pin down the actual financial benefits of cosmetic change, but it was time for a spring clean and it’s wise to keep your brand / image up to date.

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As a freelance copywriter working from home, my only company during the day is BBC Radio 4. A recent edition of The Food Programme illustrated just how powerful the blogosphere has become.

Food bloggers are taking the world by storm. They’re starting and ending trends. They’re creating new celebrities. And they’re making people fortunes.  

A week or so later another R4 programme covered food photographers, again venturing into the blogosphere to marvel at the online manifestation of peoples’ fascination with the subject.

I know for a fact that this blog helps keeps my website visible on Google. I also know it nets me a fair amount of business. How’s your blog performing?

Bloggers are already hugely influential across all sorts of sectors. Blogging is still a relatively new marketing medium and we don’t fully understand the long term benefits yet. And I don’t think blogging’s influence influence has peaked. Nowhere near. It’s powerful stuff.

If your blog is sad and neglected now’s a good time to give it a boost. As well as working a treat for SEO and delivering fresh regular content to your visitors, you might even end up a big cheese in the blogosphere.

Jump on the bandwagon! Just ask me for a quote for writing regular blog posts. 

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If you’re considering taking on a freelance copywriter to get your site content in order, do you know how the process works? Here’s how I do it. 

• you email me details of your project – number of pages / words, purpose, target market or whatever’s relevant
• I’ll write you a short test piece if you like, for free, so you can see what I’m made of!
• I email you a firm quote within 24 hours, no obligation. What you see is what you get – I never charge hidden extras
• we agree a timetable and I put your project in my diary
• if it isn’t already clear what’s required, you email me your brief. I can work from a bullet point list or a detailed briefing document - it’s up to you
• I email you the first draft for comments and feedback. I can send a Word doc, .txt or whatever you need
• I can write directly into your blog or site / shop CMS if you prefer. No problem, no extra cost
• I adjust the copy if necessary and send you the final draft
• I invoice you once everyone’s 100% happy and the job is signed off
• you can pay by PayPal, bank transfer or cheque

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