Direct Marketing http://www.omegamarketingservices.com Fri, 18 May 2012 12:52:35 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Second Life ‘Economy’ Grows 65% http://www.omegamarketingservices.com/second-life-economy-grows-65.html http://www.omegamarketingservices.com/second-life-economy-grows-65.html#comments Mon, 01 Aug 2011 14:58:46 +0000 admin http://www.omegamarketingservices.com/second-life-economy-grows-65.html Hi-res-EGTSL-cov-468x600 Second Life is still going strong and its latest 'Economy Wrap-Up' shows how sophisticated it has become: 'Here's a look at 2009 – through the lens of the US dollar value of gross earnings made by Second Life Residents during the year.
 
In 2009, Second Life Residents in the aggregate earned approximately US$55 million in real money, growth of 11% over 2008. This represents the sum of all US dollars transferred "out" of the Second Life economy by Second Life Residents, and into PayPal accounts, and then to bank accounts and wallets.  We call this figure "Gross Resident Earnings" and it represents the sum total of processed credits for Second Life Residents. 

This works as follows: when a Resident business accumulates a Linden dollar (L$) balance through the sale of virtual items or other economic activity, they can sell their Linden dollars to other Residents on the LindeX or the Xstreet SL Exchange, creating a US dollar credit on their account.  Note that we are not including activity from third party exchanges as LindeX and XStreet SL exchange comprise greater than 90% of credits processed.
 
When a Resident with a US dollar balance on their account moves that balance to PayPal, we record and track that amount as a "processed credit."  Taken as a whole, "processed credits" are a reasonable proxy for Gross Resident Earnings, as they represent surplus Linden dollars gathered by a Resident business and turned into US dollars.

In 2009, US$45 million of "processed credits" came from Second Life accounts and US$10 million came via Xstreet SL accounts.  Note that many Xstreet SL merchants also have significant inworld businesses, and use Xstreet SL to collect earnings from their inworld businesses as well as their Xstreet SL businesses, accounting for the fact that processed credits on Xstreet SL are greater than the volume of the Xstreet SL Marketplace and Xstreet SL Exchange.'

Source: James Cherkoff

]]> http://www.omegamarketingservices.com/second-life-economy-grows-65.html/feed 0 How to write a successful press release http://www.omegamarketingservices.com/how-to-write-a-successful-press-release.html http://www.omegamarketingservices.com/how-to-write-a-successful-press-release.html#comments Sat, 02 Jul 2011 11:58:00 +0000 admin http://www.omegamarketingservices.com/how-to-write-a-successful-press-release.html I’ve covered this before in a previous post but I think it’s worth revisiting from a slightly different angle. Press releases are still an excellent vehicle for building quality links and – if they catch the attention of the newspapers - driving traffic to your website. Here’s how to write a successful press release.

  • take a quick sanity check… is your news genuinely newsworthy or is it a paper-thin disguise for advertising your business? 
  • write in the third person
  • consider printed newspapers as well as SEO and write accordingly. If a national or local paper, magazine or trade publication picks up your story you’ll get a flood of traffic. I know someone who, having appeared in The Guardian, was shot to relative stardom in her field and is still reaping enormous financial and career benefits. Yes, include keywords and phrases for link building and SEO. But do it so subtly that nobody except an SEO expert would notice
  • headlines are important for SEO as well as catching editors’ and media researchers’ eyes. So create a mighty headline that includes your top key word or phrase as well as appealing to human readers
  • kick off with a powerful statement that explains the subject matter clearly in plain language
  • raise a question - a useful little trick used by many fine journalists and editorial writers
  • answer your own question succinctly and factually, including a quote or two to lend interest, credibility and variety
  • conclude the release with a round-up that reflects on your news and reveals what might happen in the future
  • avoid superlatives outside of quotes and avoid making sales pitches – this is news, not advertising

A killer press release can win you anything from a few lines in your local newspaper to a double page spread in the centre of The Sun worth tens of thousands of pounds. So they’re worth spending time and effort on. The better your releases, the more chance you have of taking your news offline into the newspapers… even on TV if you hit the nail on the head hard and accurately enough. 

There’s no reason, if your news is a winner and your release is the best it can be, why it couldn’t be you. If you’re not 100% confident writing your own releases DIY could be a false economy. Get a freelance copywriter on the job.

I’ve written a quick ‘n’ dirty fictional press release example to help you understand press release structure. Here goes:

FREE happiness for everyone - new happiness experiment delivers “astonishing” results

The Gross National Happiness index proved that the fewer resources we use and the less stuff we buy, the happier we are. Adding spice to the ongoing saga of establishing exactly what makes us happy, recent research by Brighton-based company Life PLC has revealed exciting new insights into the complex nature of human happiness.  So what’s the story?

Life PLC’s Chief Executive Katie Goldstone explains. “We’ve undertaken a massive worldwide social experiment, across multiple cultures and continents, to establish exactly how much control – if any – humans have over our own happiness. I don’t think I’m exaggerating when I say the results are world-changing. This is huge.”

Life PLC split 20 million willing volunteers into three random groups. Group one acted as the control. Group two were given a series of simple mental exercises designed to help them modify their internal dialogue so it’s wholly positive. Group three were given the same exercises but designed with the opposite intention, to help them achieve an entirely negative frame of mind.

“We were astonished to find, a year later when we started analysing the detailed diary data our subjects handed in, that group two felt remarkably happy within themselves. They enjoyed their lives more than they’d thought possible and were amazed how much things had changed for the better.” reveals Goldstone. “In contrast group three reported being constantly depressed and unhappy with almost every aspect of their lives.”   

The numbers are impressive. Group three, the control group, exhibited the usual mix ‘n’ match of emotional states, everything from ecstatic to very unhappy indeed. 98% of group two reported dramatic, significant increases in overall happiness whereas 93% of group three claimed to feel absolutely dreadful almost all the time.

“There’s only one conclusion and the proof is conclusive” claims Goldstone. “With very few exceptions, the key to human happines lies within us.” 

So how will the world look once the news gets out? Potentially very different. When we’re unhappy we’re more destructive, unproductive, intolerant, angry, sad, bored and unattractive. When we’re happy we’re more generous and forgiving, kinder, healthier, more sociable, productive and creative. We even look better. 

“A hike in international happiness levels could be so powerful that it results in our solving global warming, ending poverty and putting a stop to war.” concludes Katie Goldstone. “On a grand scale the implications are nothing short of revolutionary. At the moment we’re busy identifying channels to market so we can get this happiness show – the greatest show on earth – on the road!”  

Contact details for Editors

Contact Katie Goldstone for details and comment. Email: xxx@xxx or phone: xxxxxx.

 

Source: admin

]]> http://www.omegamarketingservices.com/how-to-write-a-successful-press-release.html/feed 0 Website content: it’s OK to get personal and emotional! http://www.omegamarketingservices.com/website-content-it%e2%80%99s-ok-to-get-personal-and-emotional.html http://www.omegamarketingservices.com/website-content-it%e2%80%99s-ok-to-get-personal-and-emotional.html#comments Tue, 28 Jun 2011 12:31:26 +0000 admin http://www.omegamarketingservices.com/website-content-it%e2%80%99s-ok-to-get-personal-and-emotional.html Plain language and clarity are essential. But clear content needn’t be dull and unemotional. You’re a human, you’re communicating with other humans and it’s cool to show verve.

People respond well to enthusiasm whether you’re selling B2B or business to consumer. It’s catching. It’s personal. It fosters trust. And it gives your sales message a refreshing boost.  

Here’s a few tips about letting your enthusiasm shine through without taking things too far:

  • keep exclamation marks to a minimum. It’s great to sound excited and inspired but you can come across hysterical when you over cook the !!!s 
  • choose three key benefits or features to ‘big up’ rather than sounding excited about everything. It’ll have more impact that way
  • use quotations to help you make an emotional connection with readers. For example place a quote on each page of your holiday site waxing lyrical about the sheer beauty of the destination
  • use emboldening and italics so your audience experiences your copy with exactly the emphases you intended
  • DIY testimonials – write a short 100 word segment of copy for each page or section in first person, describing in your own words why you feel your products and services are so good
  • enthusiasm doesn’t necessarily mean a hard sell. Damp down overtly salesy messaging and focus on being transparent, genuine and straightforward instead

Source: admin

]]> http://www.omegamarketingservices.com/website-content-it%e2%80%99s-ok-to-get-personal-and-emotional.html/feed 0 New Money http://www.omegamarketingservices.com/new-money.html http://www.omegamarketingservices.com/new-money.html#comments Thu, 19 May 2011 09:02:27 +0000 admin http://www.omegamarketingservices.com/new-money.html Facebookcredits A couple of months ago I had the good fortune to hear Douglas Rushkoff expound his ideas about the changing nature of money and how private currencies could shift the way in which society organises its resources, loosening the grip of MegaCorps and even BigGov.  It was inspirational stuff and all very timely coming fresh on the heels of a financial meltdown driven by tricky derivatives traders and faceless ratings agencies plundering the goodwill of widows and orphans.  However, at the end of the talk Rushkoff, maybe suspecting his sober Swiss audience weren’t entirely convinced, found himself pressing that these ideas weren’t just pie-in-the-sky.  Now, while I don’t expect the world’s currency exchanges and the pound in your pocket to go anywhere soon, I was very happy to raise my hand and offer the room a few examples of where I thought Rushkoff’s private currencies were in action – albeit at a micro-level.  Firstly, I mentioned the Chinese Q coin, which is used by the 300 million users of the QQ instant messaging site to buy virtual goods.  Tencent, the owners of QQ recently revealed that 'internet value-added services,' or virtual goods, made up 78% of the company’s total revenue at the end of last year.  Enough to raise the company's international ambitions, including buying a stake in DST, the Russian company that owns a chunk of Facebook.  And Q Coins are now being accepted in exchange for ‘real’ goods on 3rd party sites, sufficiently broadly to raise the concern of the Chinese government.  I also highlighted the Second Life economy wrap-up that reads like a surreal corporate annual report, including tracking Linden Dollars and their transformation into ‘real money’ through the exchanges, LindeX or the Xstreet SL Exchange. 
And, while not operating private currencies, I pointed to Etsy, Zopa and Betfair as examples of private marketplaces that are challenging the traditional corporate structures that Rushkoff believes will come under pressure.  These marketplaces range wildly in scale and nature.  Etsy is a giant P2P flea market where people sell each other about $22m of (often beautiful) homemade items, such as soaps they’ve made in their garden sheds.  Betfair is a vast £300m peer-to-peer gambling exchange.  Whereas Zopa is a P2P lending service.  All tiny in comparison to the industries in which they operate.  However, all very successful and growing like topsy.  And now we have Facebook Credits, the attempt by Mark Zuckerberg to create a currency in his world, that as it approaches 500m users is more populus than most countries.  Once again it’s all very early days.  At its outset, Facebook Credits is a way to unify…

…the booming social gaming activity on the platform whilst letting Zuckerberg take a thirty per cent cut.  However, a quick look at your Credits page on Facebook reveals an interface very similar to an online bank.  And when you read the major players in the burgeoning social gaming world talking about ‘liquidity on the platform', and how you can use Credits to buy branded goods, it’s not difficult to see Facebook’s virtual currency expanding.  Particularly, when considering the global nature of the FB platform and the scope for micropayments presented by its massive mobile usage.  And, indeed, the promise of the Open Graph allowing you to carry your FB Wallet around the web to third party websites. 

Facebook Credits?  That’ll do nicely.

Source: James Cherkoff

]]> http://www.omegamarketingservices.com/new-money.html/feed 0 Always check your site content in situ before signing it off http://www.omegamarketingservices.com/always-check-your-site-content-in-situ-before-signing-it-off.html http://www.omegamarketingservices.com/always-check-your-site-content-in-situ-before-signing-it-off.html#comments Thu, 15 Jul 2010 13:31:02 +0000 admin http://www.omegamarketingservices.com/always-check-your-site-content-in-situ-before-signing-it-off.html It’s important to check raw website content when it’s in draft form, expressed as a Word or .txt document or whetever. But seeing new content in context gives you a final vital chance to weed out any imperfections.

Wise site owners like to check new site content in situ before signing it off. Here’s why:

  • it’s easier to see if the new copy works in sympathy with the design to make the biggest possible impact
  • it’s easier to spot areas where the flow could be improved to make your message clearer or more powerful
  • it helps you spot areas where the formatting could be changed to improve response and conversion
  • stuff like stray formatting errors, duplicated words and weak arguments are easier to spot on-site

How come it’s easier to spot improvements to content in situ?

It’s probably very simple. Presumably you’re experiencing the copy in a fresh visual context so improvements leap out at you. Whatever the reason it’s a foolproof way to make 100% sure your new website content works as hard as it can.

Source: admin

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