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	<title>Direct Marketing</title>
	<link>http://www.omegamarketingservices.com</link>
	<description></description>
	<lastBuildDate>Fri, 20 Jan 2012 07:35:06 +0000</lastBuildDate>
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		<title>Second Life &#8216;Economy&#8217; Grows 65%</title>
		<description><![CDATA[ Second Life is still going strong and its latest &#39;Economy Wrap-Up&#39; shows how sophisticated it has become: &#39;Here&#39;s a look at 2009 &#8211; through the lens of the US dollar value of gross earnings made by Second Life Residents during the year.
&#0160;
In 2009, Second Life Residents in the aggregate earned approximately US$55 million in [...]]]></description>
		<link>http://www.omegamarketingservices.com/second-life-economy-grows-65.html</link>
			</item>
	<item>
		<title>How to write a successful press release</title>
		<description><![CDATA[I&#8217;ve covered this before in a previous post but I think it&#8217;s worth revisiting from a slightly different angle. Press releases are still an excellent vehicle for building quality links and &#8211; if they catch the attention of the newspapers - driving traffic to your website. Here&#8217;s how to write a successful press release.


take a quick sanity check&#8230; is your news [...]]]></description>
		<link>http://www.omegamarketingservices.com/how-to-write-a-successful-press-release.html</link>
			</item>
	<item>
		<title>Website content: it’s OK to get personal and emotional!</title>
		<description><![CDATA[Plain language and clarity are essential. But clear content needn&#8217;t be dull and unemotional. You&#8217;re a human, you&#8217;re communicating with other humans and it&#8217;s cool to show verve. 
People respond well to enthusiasm whether you&#8217;re selling B2B or business to consumer. It&#8217;s catching. It&#8217;s personal. It fosters trust. And it gives your sales message a refreshing boost.  
Here&#8217;s a few tips about letting your enthusiasm shine through [...]]]></description>
		<link>http://www.omegamarketingservices.com/website-content-it%e2%80%99s-ok-to-get-personal-and-emotional.html</link>
			</item>
	<item>
		<title>New Money</title>
		<description><![CDATA[
 A couple of months ago I had the good fortune to hear Douglas Rushkoff expound his ideas about the changing nature of money and how private currencies could shift the way in which society organises its resources, loosening the grip of MegaCorps and even BigGov.&#0160; It was inspirational stuff and all very timely coming [...]]]></description>
		<link>http://www.omegamarketingservices.com/new-money.html</link>
			</item>
	<item>
		<title>Always check your site content in situ before signing it off</title>
		<description><![CDATA[It’s important to check raw website content when it’s in draft form, expressed as a Word or .txt document or whetever. But seeing new content in context gives you a final vital chance to weed out any imperfections.
Wise site owners like to check new site content in situ before signing it off. Here’s why:


it’s easier to see if the new copy works in sympathy with the design to make the biggest possible impact


it’s easier [...]]]></description>
		<link>http://www.omegamarketingservices.com/always-check-your-site-content-in-situ-before-signing-it-off.html</link>
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